The records document Consumers' Research's interest in the sale, quality, and standards of consumer goods and services. These files cover brand names, the purchase of goods, labeling, mail order, manufacturing and retail, market surveys, packaging, and selling. Included are correspondence, newspaper and magazine clippings, trade, industry and scientific journal articles, and other publications. Subjects included are brands, private brands, uniformity and non-uniformity of brands, general buying, credit buying, credit cards, discount buying, installment buying, institutional and government buying, chain stores, health food stores, retail stores, supermarkets, product guarantees and warranties, labeling, formula and informative labeling, misleading and illegible labeling, quality of big business merchandise, labeling standards, and specifications, misleading grades for labels, mail order selling certification and accreditation of laboratories, "stupidity and incompetence of manufacturers and retailers," low quality of consumer goods, failure of manufacturers to correct defects, manufacturers' mistakes, market surveys, movies, packaging, aerosol spray packages, deceptive packaging, packaging debris, selling-department stores, department store testing, low grade goods canvassers, retail selling, sales tactics, trading stamps, swimming pools, travel, camping, and international buying.
